Advertising Re-imagined

http://www.digitalbuzzblog.com/google-project-rebrief-advertising-reimagined/

This past summer I began watching the television show “Mad Men” on Netflix.  The show is set in the 1960s and focuses on the “mad” world of advertising on Madison Ave in New York City.  The show is so intriguing because of how far our society has come over the past 40 years in terms of both social thinking and technology.  Well, I just watched a series of videos entitled Google Re:Brief that go back and re-envision four of the world’s most iconic advertisements from 40 years ago and see how they could be remade using today’s technology.  One of the videos I watched took Harvey Gabor’s famous “Hilltop” commercial for Coca-Cola and transformed it to how it would look today.  The concept of the original advertisement was giving a Coke to everyone around the world.  So, Harvey Gabor and his team at Google came up with a new concept that included installing vending machines that people from all over the world would be able to record video messages on and would be received when someone bought a Coke from that machine – giving the idea of giving someone a Coke a literal meaning.

What really intrigued me about this video was the realization of just how far our technology has come from 40 years ago.  The employees at Sterling Cooper would never have imagined what is currently possible.  It is still even hard for me to imagine what is possible with how fast our technology is developing and changing.  What I do know is  that the world is getting smaller and smaller, and if we all don’t adapt, many of us will be left behind.

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